Digital Theatre+

Digital Theatre is a company that provides digital platforms for the arts in both an entertainment and educational capacity . Think Netflix, but specifically for theatre productions and with accompanying study resources available.

The back to school season is a crucial revenue period for Digital Theatre+, so they wanted to create a captivating and engaging range of digital assets from email headers to social posts to encourage teachers to sign up for a membership. Resources were limited, as we could only use a small selection of pre-approved photography. Therefore, finding innovative solutions without relying too heavily on photography was essential.

As a direct result of the newly designed assets, Digital Theatre+ saw a 150% increase in click-through rates
and an 80% increase in memberships compared to the previous year. The feedback from customers was overwhelmingly positive, and I was asked back to help with the campaign the following year.
Unfortunately, due to other project commitments, I was unable to accept.

Deliverables and Input:
Ideation and Brainstorming,
Artworking, Graphic Design,
Digital assets