Lagging

A lively comedy about a tight-knit group of 12-year-old gamers returns. They love to play for fun, laughing together whilst muddling through life. I wanted to lean into the visuals of gaming as well as adding context and movement of the unit photo.

The artwork needed to be versatile enough to work in a variety of client specifications, including 16:9, 1:1, and 2:3.
I also wanted the logo title treatment to feel cohesive with the image, not simply dropped in. The goal was to make the
audience feel like they're being invited into a gaming world, with the talent emerging from the composition like superheroes.

Deliverables and Input:
Ideation and Brainstorming,
Artworking, Graphic Design