Sex Actually with Alice Levine

Documentary-maker Alice Levine is once again peeking behind our bedroom doors, both in Europe and the US, and exploring contemporary takes on sex and intimacy.

When creating global marketing materials for sex-related products, two potential challenges can arise:

Visual translation, cultural differences can cause visual cues to be misinterpreted, so it's important to consider the target audience when designing imagery. For example, using a celebrity from the country of origin may not be effective in other markets. Alice Levine is a popular British TV presenter, but she is not well-known outside of the UK. Therefore, using her as the central figure in the marketing materials would not have been effective in global markets.

Global compliance: What is considered acceptable and offensive varies from country to country, so it's important to be mindful of cultural norms when creating marketing materials. For example, an image that is considered humorous in one country may be considered offensive in another. For this project the show's title and subject matter could be considered offensive in some cultures. Therefore, it was important to create assets that were both respectful and engaging.

Despite these challenges, I was able to develop successful global key art for show. I did this by using abstract imagery, a bold colour palette and focusing visual euphemisms. I wanted the imagery to feel as real and tactile as the subject matter. My aim was to create something bold, engaging, and just a little cheeky.

Deliverables and Input:
Ideation and Brainstorming,
Artworking, Graphic Design,
Final Global Key Artwork